Matt W is a co-founder of Greenhouse Stores, a UK greenhouse retailer and installation service launched in 2012. Over 16 years he has built a business that has served 150,000+ customers, rated 4.7/5. His professional fitting teams cover the whole UK and have installed greenhouses across Europe — France, the Netherlands, Germany and Ireland — plus the Scottish islands, Iceland and Portugal. His advice has been quoted in The Independent.
| Role |
Co-Founder, Greenhouse Stores |
| Experience |
16 years in greenhouses and gardens |
| Fitting reach |
Whole of the UK, plus France, Netherlands, Germany, Ireland, the Scottish islands, Iceland and Portugal |
| Greenhouses fitted |
3,000+ by our professional teams |
| Customers served |
150,000+ |
| Customer rating |
4.7/5 from 3,600+ verified reviews |
| Quoted in |
The Independent |
| Find me on X |
@mattwgardener |
| Knows about |
Choosing greenhouses, glazing, heating, growing under glass, garden planting |
| Based in |
West Midlands, UK |
About Matt
I co-founded Greenhouse Stores in 2012 because buying a greenhouse was harder than it should be. Most first-time buyers had no clear way to compare structures, glazing or value without wading through manufacturer jargon. I wanted to build a company that gave honest advice first, then sold the right greenhouse second.
Sixteen years on, I run the business rather than climb the ladders myself. We employ professional greenhouse fitters and cover the whole of the UK. Our teams have also built greenhouses further afield — in France, the Netherlands, Germany, Ireland, the Scottish islands, Iceland and Portugal. I set the standards every install is held to, and I still choose every product we sell.
What I do at Greenhouse Stores
My role splits into three things:
- Choosing the range. I decide what we sell. I review the engineering, visit manufacturers, and turn down products that will not last. If it is on the site, I have signed it off.
- Setting the fitting standard. I do not fit greenhouses myself these days. Our professional teams do, and they work to checks on base, bracing and glazing that I have refined over 16 years. The same standard applies whether the job is in Cornwall or the Outer Hebrides.
- Writing and advice. I write the guides on this site from 16 years of seeing what works. When we quote heating costs or growing results, they come from our own measurements and display greenhouses, not manufacturer estimates.
Where I can help
Choosing and siting a greenhouse
Picking the right greenhouse is about more than size. Frame strength, glazing, position and how exposed your plot is all change what will work for you. I have helped tens of thousands of customers match a greenhouse to their garden, from a 6x4 on a town patio to a walk-in build on an exposed coast.
Glazing and materials
Every glazing type has trade-offs: horticultural glass, toughened safety glass, 4mm and 6mm twin-wall polycarbonate, and multiwall sheets each behave differently for heat retention, light and longevity. I help customers weigh those trade-offs against their budget and where they live.
Heating, growing and getting the best from it
Running costs and what to grow are the questions I get asked most. We have measured real heating costs across paraffin, electric fan and tubular heaters in greenhouses from 6x4ft to 12x8ft, and we trial growing in our own display houses. The advice in our guides comes from those results.
In the press
The Independent quoted Matt in its January 2026 feature on whether a greenhouse pays for itself:
"The greenhouse itself is often only 60–70% of the total investment. Base preparation, delivery, accessories, and installation can add 30–50% to your initial budget."
— Matt, quoted in The True Cost of Growing Your Own, The Independent
Recent guides by Matt
Why this matters for you
The advice on Greenhouse Stores comes from 16 years of running a specialist greenhouse business: a team who fit greenhouses across the UK and Europe, our own product testing, and real growing in our display houses. There are no freelance writers, no AI-generated content passed off as expertise, and no rehashed manufacturer blurb.
If you have a question about any greenhouse we sell, get in touch — my team and I are happy to help. You can also follow me on X at @mattwgardener, where I share greenhouse and garden advice.
